About Prime Insurance Partners

Who We Are

Prime Insurance Partners, LLC was founded with a simple but profound belief: protection is love in action. We are a family-focused, independent life insurance brokerage committed to serving people across the United States. Our mission is to treat every client like family, providing honest guidance and urgent service so that every loved one is protected and every plan is personal.

As an independent broker, we are not tied to any single insurance company. Instead, we partner with a broad range of top-rated carriers to design coverage solutions that truly match your needs, budget and goals. Whether you're protecting a young family, securing a legacy for your heirs, or safeguarding your business, we are here to guide you.

Meet Our Founder

Justin White founded Prime Insurance Partners to bring heart back into the insurance process. With more than a decade of experience in the financial services industry, Justin saw firsthand how confusing and impersonal life insurance could be. He wanted to create a brokerage where clients feel like they are working with a trusted family member rather than a salesperson. Justin is known for his clear explanations, patience and dedication to ensuring every family has the protection they need. When he’s not meeting with clients, you’ll find him volunteering in the community or spending time with his own family.

How We Work

Transparency and independence are at the core of our process. When you work with Prime Insurance Partners, you can expect:

• Holistic conversations about your goals, concerns and family’s future.
• Access to multiple carriers and products, including term, whole, final expense, indexed universal life, living benefits and more.
• Clear explanations of how different policies work, their pros and cons, and what you can expect in terms of premium and benefits.
• No pressure to choose one product over another. Our job is to provide options and advice; your job is to decide what’s right for you.

We believe in shopping the market for you, so you don’t have to. Our independence means we work solely for you — not for an insurance company.

Our Mission & Values

Our mission statement guides everything we do:

To serve families with honesty, urgency, and heart — ensuring every loved one is protected, every plan is personal, and every client is treated like family.

We live these values by:

• Responding quickly to inquiries and applications.
• Advocating for our clients during underwriting.
• Educating clients on their options without jargon or pressure.
• Giving back to our community through volunteer work and donations.

States We Serve

Prime Insurance Partners is licensed in multiple states and continually expanding our footprint. Below is a list of states where we currently operate. // TODO: Update this list as new licenses are obtained.

• Florida (FL)
• Georgia (GA)
• Alabama (AL)
• South Carolina (SC)
• Texas (TX)

Ready to protect your future?

Whether you're new to life insurance or reviewing existing coverage, we're here to help.